IREX 8.1-inch DR 800SG e-reader now listed at Best Buy for $449

October 26, 2009 at 1:37 am | Posted in Marketing & Ads | Leave a comment

You know what happens when you realize your $399 price point can’t compete with the International Kindle and Barnes & Noble Nook at $259? You jack it up by $50 and hope people view it as an ultra-premium product, that’s what. IREX’s DR 800SG e-book reader, which admittedly comes with a salacious set of specs and features, has just landed on Best Buy’s site as promised. The problem? It’s $449, and not the $399 that we’ve been hearing for a little while now. ‘Course, Best Buy has been known to inaccurately post MSRPs before the product actually hits the shelves (it’s backordered for “one to two weeks” at the moment), so we suppose anything could happen. So, anyone snapping this up? Wait, who let the crickets out?

[Thanks, Tom]

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IREX 8.1-inch DR 800SG e-reader now listed at Best Buy for $449 originally appeared on Engadget on Fri, 23 Oct 2009 15:09:00 EST. Please see our terms for use of feeds.

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